Designing products and processes with enterprises and startups since 2017.
Selected Works
2023 • B2C • 0→1
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Projects
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100ms
100ms
Toolstash
100ms
100ms
100ms
100ms
Workflow Builder
Storylane
Storylane
Storylane
Neokred
Neokred
FirstU
FirstU
FirstU
FirstU
100ms
100ms
Zest Money
Zest Money
Zest Money
HDFC App Exploration
Slaash
Slaash
Slaash
IRCTC App Exploration
Shotodo App
Shotodo App
Shotodo App
Shotodo App
IndicAI
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About
A product designer with a knack for creating digital experiences and systems thinking. I strive for my work to be purposeful, backed by strategy from concept to execution.
I’ve helped ship software, engage audiences, and grow businesses in a variety of domains:
B2B SaaS
Empowering users and driving growth through deep understanding in complex technical domains.
Startups
I help bring founders' ideas into life with MVPs and build an identity to the newfound brand.
B2C
Design experiences for the masses with a keen eye on details.
Sales and Ecommerce Websites
To help small companies develop and retain customers.
Irrespective of the nature of the task at hand, my strategy remains straightforward: be smart, be accessible and be creative; building each project with the same excitement I had when I started a decade ago, but with today's perspective.
Currently, crafting the best Hyper experience possible as the Founding Product Designer. Based out of Dubai, UAE. Brought up in Jeddah, KSA. Born in Kerala, India.
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Philosophy
Enthusiastic
Great accomplishments are born from passion. When confronted with a challenge, I dive deeply into the problem, so I can understand the core problem we're trying to solve. This knowledge enables me to make well-informed decisions and fuels my enthusiasm for crafting the best user experience.
Holistic thinking over siloed solutions
Designing a product isn't just about individual components or screens; it's about the entire user journey. I prioritize holistic thinking to ensure that every part of the user experience contributes to a cohesive and meaningful whole.
Embrace flexibility and adaptability
In the ever-evolving world of design, it's crucial to stay open to change. I value flexibility and adaptability, allowing me to pivot when necessary and take advantage of new insights, technologies, and opportunities.