Designing India’s first super app
to cover all vehicle needs.
Timeline
2020-21, 4 months
The Problem
Making vehicle necessities more affordable, convenient and transparent.
The Solution
A super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
My Role
Design Lead — Collaborated closely with the CEO, product, and engineering team to develop an application from 0->1. Designed more than 100 interfaces, 12 detailed flows, and a design system that integrates all elements.
FirstU is a super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
✿
Challenges
While designing, we faced several key challenges to deliver on our promise of affordability and convenience for car owners. Challenges included ensuring real-time fuel price transparency, tracking and showcasing savings on fuel costs. We needed to establish a feedback loop for continuous improvement as the product was in early stage.
✿
Wireframes
When creating wireframes for the app, we made more than 100+ screens that covered the minimum functionality of the app (MVP).
After that, we conducted usability testing and worked out the feedback, made final adjustments.
✿
Onboarding
I designed the onboarding flow to use concise language and colorful imagery to convey a simple value prop. Instead of explaining the mechanics of how it works, I focused on the desired feeling we wanted to achieve by using our app.
App loading screen of the FirstU Logo
✿
Information Architecture
We wanted the app to feel simple and intuitive, so we designed the home experience to show everything you needed to see at a glance.
Each recommendation is displayed as a beautiful card, where the content can shine and feel like something worthy of your time. After you read a recommendation, it moves away from your Recommended section and into the Last Opened section, so you can easily pick up where you left off. Below it, you can find the rest of the articles you’ve saved for later.
✿
Reflection
This project immensely helped me understand every aspect of developing a product right from the ideation to the delivery phase. Especially since this design was crafted in a very very short period of time, because of the stakes that were present. This project really helped me understand the UX process in depth. It gave me a lot of confidence and motivation to take up more projects.
The lives of Indian car owners change forever
Pays 10% lesser fuel price than the rest of the country
Saves at least 15% on vehicle expenses
One app to cover
all their vehicle needs
Back to home
✿
The Problem
Making vehicle necessities more affordable, convenient and transparent.
The Solution
A super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
My Role
Design Lead — Collaborated closely with the CEO, product, and engineering team to develop an application from 0->1. Designed more than 100 interfaces, 12 detailed flows, and a design system that integrates all elements.
FirstU is a super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
✿
Challenges
While designing, we faced several key challenges to deliver on our promise of affordability and convenience for car owners. Challenges included ensuring real-time fuel price transparency, tracking and showcasing savings on fuel costs. We needed to establish a feedback loop for continuous improvement as the product was in early stage.
✿
Wireframes
When creating wireframes for the app, we made more than 100+ screens that covered the minimum functionality of the app (MVP).
After that, we conducted usability testing and worked out the feedback, made final adjustments.
✿
Onboarding
I designed the onboarding flow to use concise language and colorful imagery to convey a simple value prop. Instead of explaining the mechanics of how it works, I focused on the desired feeling we wanted to achieve by using our app.
App loading screen of the FirstU Logo
✿
Information Architecture
We wanted the app to feel simple and intuitive, so we designed the home experience to show everything you needed to see at a glance.
Each recommendation is displayed as a beautiful card, where the content can shine and feel like something worthy of your time. After you read a recommendation, it moves away from your Recommended section and into the Last Opened section, so you can easily pick up where you left off. Below it, you can find the rest of the articles you’ve saved for later.
✿
Reflection
This project immensely helped me understand every aspect of developing a product right from the ideation to the delivery phase. Especially since this design was crafted in a very very short period of time, because of the stakes that were present. This project really helped me understand the UX process in depth. It gave me a lot of confidence and motivation to take up more projects.
The lives of Indian car owners change forever
Pays 10% lesser fuel price than the rest of the country
Saves at least 15% on vehicle expenses
One app to cover
all their vehicle needs
Back to home
✿
The Problem
Making vehicle necessities more affordable, convenient and transparent.
The Solution
A super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
My Role
Design Lead — Collaborated closely with the CEO, product, and engineering team to develop an application from 0->1. Designed more than 100 interfaces, 12 detailed flows, and a design system that integrates all elements.
FirstU is a super app for car owners to get cheaper fuel, cover their maintenance, insurance and other vehicle needs with affordability, convenience and transparency.
✿
Challenges
While designing, we faced several key challenges to deliver on our promise of affordability and convenience for car owners. Challenges included ensuring real-time fuel price transparency, tracking and showcasing savings on fuel costs. We needed to establish a feedback loop for continuous improvement as the product was in early stage.
✿
Wireframes
When creating wireframes for the app, we made more than 100+ screens that covered the minimum functionality of the app (MVP).
After that, we conducted usability testing and worked out the feedback, made final adjustments.
✿
Onboarding
I designed the onboarding flow to use concise language and colorful imagery to convey a simple value prop. Instead of explaining the mechanics of how it works, I focused on the desired feeling we wanted to achieve by using our app.
App loading screen of the FirstU Logo
✿
Information Architecture
We wanted the app to feel simple and intuitive, so we designed the home experience to show everything you needed to see at a glance.
Each recommendation is displayed as a beautiful card, where the content can shine and feel like something worthy of your time. After you read a recommendation, it moves away from your Recommended section and into the Last Opened section, so you can easily pick up where you left off. Below it, you can find the rest of the articles you’ve saved for later.
✿
Reflection
This project immensely helped me understand every aspect of developing a product right from the ideation to the delivery phase. Especially since this design was crafted in a very very short period of time, because of the stakes that were present. This project really helped me understand the UX process in depth. It gave me a lot of confidence and motivation to take up more projects.
The lives of Indian car owners change forever
Pays 10% lesser fuel price than the rest of the country
Saves at least 15% on vehicle expenses
One app to cover
all their vehicle needs
Back to home